The Broadcasting Media has changed in rapid years with various new technologies with a specialized skillsets with generalized technical knowledge.The technology evolve faster than we adapt. Recent times we are seeing new areas of studies like digital humanities, Artificial Intelligence based business platforms,digital story telling, Online news platforms with huge opportunties for researchers.
The Rapid development technology changes and New media scenario has altered the intermediaries of broadcasting media where everything can be live streamed.It reaches large audiences disseminating ideas, products, services, news and information broadcasting globally. Now a days we have a choice of personalized screens in the midst of expanding digital platforms.Now a days the audience is more concerned with content preferences. As according to Survey more than 74% of subscribers only sign up for a specific series of programs based on their specific interest on content.
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| New Media Vs Traditional Media |
Digital platforms are now focusing more on consumer behavior which is supported by latest technology trends like Artificial Intelligence that helps to predict the audience behavior to advertising. OTT Platforms are creating new formats for advertisers and users.There are several factors that have contributed the digital business growth of OTT platform in India. The First factor is Jio. Jio is providing cheap data services with high price innovation and greater telecom expansions.The Seconf factor is that the cheap data and low pricing services has made digital screen content cheaper than other sources. The third factor is Covid-19 Pandemic that has opened up OTT growth..TT Platforms are generating approximately $25 billion annual revenue worldwide from various global players like Amazon, NetFlix, Amazon and Google's Youtube etc...
Vital Skills that are needed to embrace the new age broad casting development is the combination of latest technology education with creative digital skills. It is quite essential to understand the importance of social media along with content consumption and revenue generation prospects. It will play an important role in the future for enthusiastic learners to harness the opportunities in the digital mass communication era of broad casting . The Sky is the limit for the learners to take their career in to the best digital leap.
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