The Best Digital Marketing Trends for 2017

Oleh Edosy

Analysing Customer Behaviour and Characteristic trends are important for business success. Mobile Marketing and Social Media Applications are having highest importance with sky rocketing adoption. More than 50% of searches are happening on Mobile. More than 91% of the Facebook daily active usage customers is on mobile. The total Facebook advertising revenue on Mobile is more than 80% and 90% of mobile media time is spent in Applications.

Digital Marketing Trends

Reaching and influencing targeted customers from social media to messaging is a big challenge to business. Messaging is the best option to reach customers. Applying Latest technologies in Digital Marketing activities improves the brand visibility and popularity online. Artificial Intelligence and predictive analysis are now taking a step ahead in improving customer data platforms in which brands are developing bots that gives customer assistance. Google is now innovating with Google Assistant Technology for better two-way conversation between Google and Human that helps to get things done in a simpler way that gains market insights for creating more relevant on line communications as according to latest marketing technology trends.

Customers feels the real digital marketing experience for their business through various channels like Integrated planning, Multi-channel analytics, Content Marketing, Organic Search Engine Optimization Methodologies, Paid Search Techniques, Social Media Marketing, Mobile Marketing, Cross Device Optimization, E-mail Marketing and Integrated Planning campaigns.

Over view of Digital Marketing

Optimizing Mobile experiences will provide tailored experiences on different devices through adaptive designs. It is essential to make detailed optimizations and conversions on various devices. Content Marketing and inbound marketing are the main activities that the businesses are now focusing on to achieve growth. It is very important to have a right balance of content quality and quantity, frequency and ROI. Almost all brands are communicated and mediated using various kinds of services.

Life cycle marketing optimization describes an integrated data-driven approach in improving the effectiveness of the customers on various devices and channels through multi-channel process. Digital Transformation will also help in encouraging both short term and long term horizons. The growth is also fueled by many changes in the adoption of mobile and digital devices with improved and integrated communication across devices based on insights