The Search Engine Gaint Google will update its search algorithm several times a year. Almost in all majority cases It is very hard to notice the small updates, But Once in a while Google introduces fundamental changes in the algorithm that disrupts the way we do SEO forever.
In this Article we are discussing about the most critical search algorithm changes. We will look why these updated changes are introduced and how these changes will benefit as according to SEO Strategic point of view
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| Google Search Algorithm |
1. Google Panda
Google panda algorithm was launched in the year 2011 February 24th. It identifies the Duplication, Plagiarized Content, Spam Information and Keyword Stuffing in your website. It assigns Quality Score to web pages which is considered as key ranking factor for websites. From January 2016 this was permanently incorporated with the Google Core Search Algorithm there by getting the frequent updates in algorithmic changes. You can use specific Search methods to avoid potential penalty and create user friendly search engine pages without the risk of accidental keyword stuffing , duplication and Plagiarism issues.
2. Google Penguin
Google Penguin was launched in the year 2012 April 24th. It identifies the spammy or irrelevant links and links with over optimized anchor text. Google Penguin's objective is to down-rank websites whose back-links looks irrelevant and unnatural. This will put an end to low-effort link building like Buying Links from various sources like link farms and PBN.Website owners need to focus on link profiles growth aspects and monitor quality link growth for websites by running regular audits.
3. Google Hummingbird
Google Hummingbird algorithm was launched in the year 2013 August 22nd. It's main objective is to identify keyword stuffing and low-quality content on websites. Hummingbird algorithm helps Google Interpret Search Queries and provide them with the best matched results. It also makes possible for a page to rank for a query if it doesn't contain exact matched phrase.It is possible with natural language processing that relies on latent semantic indexing, synonyms, Related Search Analyzing process and co-occurring terms. It helps websites to focus on concept behind the keywords and expand the Keyword Research Process with Auto process Suggestions.It will help to understand audience's language and diversify the content which satisfies searchers intent that brings best results in terms of engagement and SEO
4. Google Mobile
Google Mobile was launched in the year 2015 April 21st. It mainly deals with hazards like lack of mobile version page and poor mobile usability. Google ranks all websites based on fast and user-friendly mobile versions of the website. We need to optimize pages for Mobile Search. Need to focus on Speed and usability of the website. We can use mobile-friendly and page speed tests to understand the current situation and to improve the various aspects of the page.
5.Google Rank Brain
Rank Brain is a part of Google Hummingbird algorithm which was launched in the year 2015 Oct 26th. It primarily focuses on query-specific relevance, Poor UX and shallow content issues. It is basically a machine learning algorithm that helps Google to understand the meaning behind queries and serve the best matching and accurate results. As according to Google Rank Brain is third important ranking factor. Rank Brain customizes Google Search Results for various queries and helps to increase the Search relevance rapidly.
6. Google Medic
Google Medic was launched in the year 2018 May 4th. It mainly focuses on Authority of YMYL websites and Weak E(Expertise)-A(Authority)-T(Trust) signals. The Google Medic update has affected the medical and other websites that have to do with potentially life altering decisions. The only reliable way to increase the authority of the website is by growing quality and relevant backlinks.
7. Google BERT
Google BERT was launched in the year 2019 October 22nd. It's main objective is to identify the Poorly Written Content, Lack of Focus and Lack of context. This algorithm uses natural language processing technology to understand search queries and search results, interpret text, identify entities and relationship between entities. Now a days Google is rewarding Good Writing. It helps to create quality context for your content with easy on fluff words and adopt an expository style of writing with meaningful copy.
8. Google Core Updates
Google Core Updates was launched in the year 2017. It is just the improvements on bundles of smaller Google Updates that tied together.We need to track the SERP History for the keywords we are targeting.We need to assess the contributing factors by doing SERP Analysis. It is easy to identify to track the changes in the rankings of the keyword by checking with your competitors. It will help you to focus the best SERP positions for each of your Keywords.
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