Earlier in 1994 when the first clickable banner ad went live and Digital Marketing was just an optional strategy in advertising and marketing for entrprenuers to promote their businesses. Now with the technology driven shift in the economies across the globe it is impossible for brands to get round with out specific Digital Marketing plan.
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Digital Marketing follows basic principles from the traditional marketing principles which involves communication with customers and understanding their needs to act accordingly. In order to build career in Digital Marketing it is important to abreast with the changing nature of skills and technology as according to trends. It is very much essential to have a combination of hard and soft skills along with basics of SEO and SEM.
There are certain skills that we need to focus that create positive impact on improving and building successful career
1. Data Analytics : Now a days Data Analytics is considered as an important skill for Digital Marketers which will help them to make effective decisions. The name Analytics suggests that it will analyse the data and provides information as according to the nature of business and responsive bahavior of people.It determines the demographic representation of targeting right audience based on various factors. It also tells which channels to select to reach the audience effectively.
2. Artificial Intelliegence and Machine Learning: AI and ML are reshaping each and every industry these days. Digital Marketers are also using in various forms. The strategies like Advanced Customer research and Social Media Marketing will give them indepth analysis of the information they require in Real time along with understanding target audience. The Implementtion of AI and ML in Digital Marketing leverage Digital Marketers for more effective outreach
3. Visual Content Making: Visual content presentation is becoming more popular in this digital world. Slick and stylish appealing visual presentation videos with simple content and information will grab the attention of audience and reaches quickly. Small and medium sized companies are leveraging these kinds of presentations as according to their business requirements. It is possible only when we are strong in understanding Social Media Platforms, Refined content research and curation. Preparing compelling and short videos will make them standout with their skill sets.
Understanding customers needs and responding to their requirements is an important aspect of Digital Marketer. We need to have good human interaction skills and must be able to transcend and speak directly to customers. We need to motivate them and guide accordingly to gain insight into customers feelings,desires and concerns.It is possible only when we understand from customer standpoint and then plan unique strategies that connects their brand with Targeted audience.
Most of the businesses are now relying more on Digital Marketers to help their products and services. The pandemic situation has increased virtual interactions so that every company is relying more on such activities.These companies are not only looking for baseline requirements but also aiming to bring additional abilities to the table that helps to stand out heavy competition on this online world.
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