Instagram marketing is one of the best and competitive Social Media Marketing palace in Digital Marketing Promotion strategy. It helps to increase the user engagement for your business. Most of the businesses are looking into Performance Metrics along with the Content Marketing for their brand popularity. They start tracking saves, comments,shares and story views with much simplified and attractive content.
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| Instagram Marketing |
One of the best ways to increase user engagement is by creating a simplified content that grabs audience attention with save button. If audience saves your content information they can revisit it again. This is possible only with cachy,and savable content. We need to understand what is more important to audience and what they will find value in like motivational and inspirational quotes, info-graphics and funny memes etc. Shares, comments and Saves are essential in Instagram.
More than 500 million Instagram accounts use Instagram Stories. Stories Stickers like Question Sticker and the Quiz Sticker are the prominent ways to create faithful following and feel connected with your business or brand that will make use of them to get more user engagement.It is very much essential to test ,analyze and check analytics of your content regularly. The types of content includes photos,videos,quotes,user generated content ,mini info-graphics and Instagram stories etc. Instagram stories gain attention of people all over the world. We need to open up your brand and business in front of targeted audience.
Most of the brands and business are becoming successful and popular by showing more real, honest and vulnerable side of their brand or business.If we are more authentic it is possible to build a strong connection and there by resulting more engagement for your brand or business.
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| Best time to post in Instagram(EST) |
Writing Longer Captions will improve your Instagram's algorithm. It all depends on time spent on the post. It will affect the performance of your post.As according to research the average length of the caption has doubled and hence longer captions will get more engagement. It is expected that Instagram captions are filled with 405 characters and or equal to 65-70 words on an average. Writing full sentences will increase the engagement rather than filling it with emojis.Content in Instagram post should be prepared as according to the needs of the audience and it must be shareable to reach more number of people.It encourages audience to re-post it. This will not only increase your reach but also increases the Instagram impressions on your post.
Posting content or information when your audience is most active is an easy way to increase the user engagement in a short period. It will help to move your post in the first of your follower's feeds. By using Instagram Analytics it is very much possible to identify the right posting. It will also calculate the best time to post based on your recent posts and audience response.Hashtags will play a crucial role in driving more people to reach your posts. You can use famous Hashtags related to your post. Instagram allows you to add 30 hashtags for a post.
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