The Search Engine Giant Google is bringing more Artificial Intelligence in to its ads business with the introduction of Adsense new ad unit. This new ad unit aims to use the power of Machine Learning and Artificial Intelligence for optimizing and placing the ad in respective locations.
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| Google Adsense AutoAds |
The new Auto Ads used this modern technology to read webpages and works out regarding the most appropriate places to place and run the ads. Publishers can activate this feature simply adding the code to their respective pages. Google also claims that publishers taking part in the beta version of ad placement and saw an average revenue growth of 10% and the revenue increases from 5% to 15%.
Googles Auto ads takes the responsibility for placing the ad away from the publishers. The Ads will be shown only when they perform well and provides a good user experience. Artificial Intelligence helps to identify the placement of ads and how they are performing along with Good User experience.It will also estimate how many ads should be placed in a place to increase the revenue
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