Popular Digital Marketing tools for Business

Oleh Edosy

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To accomplish any job you need the best tools for working purpose.  There are several thousand options when evaluating the best tool for the working.In Digital Marketing  to drive good quality traffic and convert that traffic to potential customers it is essential to rely on most popular tools to grow their business.

Digital Marketing Tools

 

Digital Marketers from various industries follow different methods by asking various questions like Why do you like this product and what specific benefits you are expecting from the product marketing? Most of the online marketers highly values Search Engine Optimization (SEO) and Search Engine Marketing (SEM) methods for promotion of their products that yields high productivity.

Digital Marketing Tools are categorized in to various Kinds

1. Digital Marketing Analytics Tools

2. Conversion Tracking Tools

3. Marketing Automation & Personalization

4.Social Media Designing Videos

5. Google Tools

6. Keyword Research Tools 

7. SEO & SEM

8. Productivity Tools

1. Digital Marketing Analytics Tools:  The Purpose of Digital Marketing Analytics Tools is to help the world to learn and gain insights into how to best acquire, convert and retain the users in multiple platforms. By using powerful, flexible and easy-to-use methods it is possible to know in-depth product analytics that everyone can use and trust.

2. Conversion Tracking Tools: Hubspot forms is the best tool with great integration and sync options that generates best leads for business. Using  Hubspot CRM you can track and assess the current behavioral trends 

3. Automation Tools: Several Automation tools like PersistIQ is the best sales engagement tool with simplest and superb interface.It allows you to load a list of prospects and build campaigns. It has special automation features that saves a good deal of time and cost while keeping everyone to reach out in an organized way. The path to doing any task is fast tracked and equipped with quality reporting. 

4. Marketing Tools: Marketo is the next generation tool that primarily focuses on generating leads and staying ahead of competition that helps businesses to scale landing page conversions and automated nurtures.

5. Personalization Tools: Unless is the best plugin that we will see the power of personalizing the web experience  of web visitor based on set of actions, data and behaviors.Unless gives an easy access to present different content based on a set of behavioral conditions.

 6. Digital Marketing tools for Design, Social Media and Video

Canva: Canva is a free design tool that gives professional look with simplified customization techniques. It's easy to upload images, icons and logos with your own customization methods asper your requirements. Its super easy to use and people with no design experience can also pick up quickly and comfortably. Canva is extensively used to make infographics and gifs for websites and also for social media posts. You can create your own brand with eye catching designs and graphics for smarter interactions on social media to show up the beautiful image search.

7. Google Tools for Digital Marketing

Google Search Console and Google Analytics; Search Console and Google Analytics reporting are the most powerful tools that  helps to measure the website search traffic and performance that improves your website online visibility in Search Engine Results. It gives  complete insights and performance measures for generating organic traffic to website. Need to focus more on improving content and citations on the pages to stay on top in various search engines.

Google Forms; Google Forms is a free form builder tool used mainly for data collection purpose.It ideally suits for small business, This tool helps to measure customer satisfaction and identify customer pains. Along with it you can get detailed overview of your direct competitors in the business. It will also get ideas for new features. The data can be analyzed by using the visual report provided by Google forms or by exporting the data and making your own in-depth analysis.

Google Alerts and Trends: Google Alerts is a simple tool for up-to-date information on your niche. It is possible to create a predefined keyword and content related to that keyword which will be notified. Google Trends will help you to track the trends in the niche and gives clear report on what you are looking for.

Google Data Studio: It is a powerful tool that can blend data sources from various multiple datasets like Google Analytics, Search Console,Google Ads, Bing Ads, Facebook Ads etc...It provides great visual,interactive and real time overview of campaign performing reports in an easy to understand format. It allows to automate but also centralizes PPC and SEO reporting in a single tool.

Tag : Analytics tools, Automation, Conversion tracking, Google tools, Keyword Research, quality traffic, SEM, SEO